Promoting art has become an industry standard as well as an absolute necessity for artists in the art world today. In order to gain recognition and connect with your audience, you actually need to reach out to them and point them towards your work. While there are a number of documents that an artist needs to have, one of the most important and effective ones is a carefully crafted artist profile that describes your work as well as your artistic philosophy.
An artist profile is meant to tell the people who discuss and follow the art world about you and the art you make. It lets you engage tastemakers and, consequently, get them to bring your art to the attention of galleries, art institutions and potential buyers. Done correctly, an artist profile can set both you and your art apart from the crowd. It can tell people about what makes your work interesting and relevant. It can also describe a distinctive approach, highlight the use of unusual materials or reveal the compelling story that your art tells.